WRITTEN PORTRAITS of people sPotted IN NYC.

The Almost Man

Samantha Levin

He kept telling us we could make thousands if we just sent them a letter. He kept telling us to trust him, to trust this almost man with his slickly combed hair, a toupee only real. He told us we could trust him, but then he used us like the grease in his hair. He slapped us on only to wash us off in the shower later that night.

Spotted buying a coffee at a Starbucks in Washington, DC

Samantha Levin
Samantha Levin

At two years old, I became a brand — a swirly-haired girl who smiled and winked on the labels of my parents’ juice business, Fresh Samantha. Eighteen years later, I found a passion for branding. I started my own agency called For the Gut that specialized in healthy food and beverage products. As a double threat creative director, I’ve written copy and designed identities, packaging and content for numerous premium brands. I also had my own brand, a juice business that I sold in Whole Foods across the Northeast.

I’ve been featured in Voyage LA, and my work has been showcased in Forbes, Adweek, Wallpaper, Nylon, and TechCrunch.

Website

The Moley Woman

Like Father, Not Son